Consumer Brands | Market Trends Q1-25

We track 500+ consumer brands across various online channels to identify and analyze trends and discover the winners of tomorrow.

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Key insights

• Dutch consumer brands experienced substantial growth in their online precense, growing their teams and expanding their online visibility

• Top-performing brands include Suit Supply, Gisou and Sassy Saints, showing strong growth across different indicators

• M&A and investment reached a 3-year high in Q1-25, after years of subdued deal volumes due to lacking consumer confidence and an evolving investor focus

• Iconic brands and emerging players are being acquired or funded by major strategic investors (e.g. Unilever acquiring personal care brand Wild)

• Valuations of public listed consumer companies peaked at a 12-month high in February 2025. However, recent U.S. trade tariff announcements erased most of these gains

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Download the full report in PDF below.

Consumer Brands - Market Trends Q1-25.pdf

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